Influencer Marketing Reads (20.8.2020)
Start your day with these five reads!
Putting Influencers To Work: How Brands Are Utilizing Education Platforms
“One emerging method brands can use to deliver a positive message to investigative consumers is through education-based partnerships with key social media influencers. Educational influencer campaigns spotlight “Aha!” moments, rather than put merchandise front and center. They stump instead of sell. They also drive levels of authenticity.”
How The Clorox Company Is Rethinking Influencer Marketing
“One thing different with our approach is we put this construct of influencer marketing at the center,” said Clurman about the recent marketing push behind Liquid-Plumr. While the campaign has been active on a variety of platforms, Clurman noted that they’ve flipped the script by elevating the influencer approach from an additional sideshow to the main event from which all other creative assets flow.
Q-83 Launches Kitly and Kitly Business
Today, Australian influencer MarTech startup, Q-83, has launched its new talent and collaboration management hub, Kitly Business and Kitly app for talent, following a strategic partnership with influencer marketing agency, The FIFTH
Just what would an enterprise company like Microsoft or Oracle do with TikTok?
By now you’ve probably heard that under pressure from the current administration, TikTok owner ByteDance is putting the viral video service up for sale, and surprisingly a couple of big name enterprise companies are interested. These organizations are better known for the kind of tech that would bore the average TikTok user to tears. Yet, stories have persisted that Microsoft and even Oracle are sniffing around the video social network.
Instagram rolls out suggested posts to keep you glued to your feed
Instagram is expanding its feed today with the launch of “suggested posts.” These posts, from accounts you don’t follow, will show up after you’ve reached the end of your feed and give you the option to keep scrolling with Instagram’s suggestions. Up until now, the feed has been entirely determined by users’ preferences and the people they follow