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🏭 Industry Headlines
📈 Advertisers increasing spend on branded content and influencer marketing post-COVID
Why read it?
Because you’re probably curious about investment levels into influencer marketing.
What’s it about?
Market research firm Advertiser Perceptions claims that more than half of advertisers using paid branded content and influencers say doing so is more critical than it was a year ago.
Key takeaway
The importance of influencer marketing is continuously on the rise.
🥤 Mountain Dew Leads The Way In How To Use Influencers
Why read it?
Because you want to know what Mountain Dew is doing to activate influencers.
What’s it about?
The $100,000 Mtn Dew Outdoor Stimulus program - where creators were given $20 to cover their hunting/fishing license.
Key takeaway
Know your audience.
✍️ Are we ready for social media influencers shaping politics?
Why read it?
Because this opinion piece could be a sign of things to come.
What’s it about?
Gen Z relies much less on traditional media, and their political views are being shaped increasingly by YouTubers.
Key takeaway
Media consumption is a rapidly changing industry - and it’s key to stay on top of these developments before we find ourselves blind sighted.