Your Weekly Influencer Marketing Update 🚀
08.03.2021
☀️ Happy Monday! ☀️
This week’s version is slimmed down and you’ll notice there aren’t any deep dives. Instead, you’ll find a curated list of interesting articles we have come across. Enjoy!
🏭 Industry Headlines
Where Do You Fall on the Philosophical Spectrum of Influence Marketing?
Though more difficult to see in tangible returns, relationship-based influencer marketing is typically more beneficial for a brand in the long term. Paying 10 influencers $2,500 each to post about your Q2 campaign will yield a few dozen social media posts that help a limited number of people know about your thing over the course of three months. But spend that same $25,000 budget on a year-long content partnership with four influencers who get to know your brand so well they could serve as fill-in spokespersons for it, and the impact can be more significant and last longer than the year of the investment.
How to successfully dance the creator-brand tango
The relationship becomes troublesome when brands simply look at influencer marketing metrics (engagement, clicks, etc.) and ignore the FFS metrics (intensity of fan following as measured from comments, organic shares and engagement for those shares; the shelf life of the content measured by the longevity of comment interaction; fanfic creations around the creator’s content or about the creator, etc.)
Why popular YouTubers are building their own sites
For the last few years, Linus and co-worker Luke Lafreniere have been investing in their own platform called Floatplane.
The pair stress that it is not - and never will be - a YouTube competitor.
But they hope to provide a platform for existing video creators with a loyal audience, who might be willing to pay a few dollars a month to directly support the video-makers they love.
The race to become a Clubhouse influencer
You are reading this, so you weren’t around to help America settle the West. You probably weren’t around to help man land on the moon. And you’ll probably have to wait quite a long time to help colonize Mars.
So here’s a consolation prize: You might still have a chance to claim virtual territory on Clubhouse, the very buzzy social network dedicated to live audio, before everyone else gets there. Hurry up, though: There are a lot of people trying to do the exact same thing.
Instagram to Give Users Control Over Whether or Not They Want to Display the Numbers of Likes
Instagram since last year has been testing a feature which hides the like count of users. This testing has been going on in a number of regions and few people are a part of the test. Those people cannot see the number of likes on their own pictures neither can they see the number of likes on the pictures or posts of others. The likes are displayed in a sentence saying “Liked by (username) and more.” However, those under testing can click on “more” on their own posts to see who has liked it, though the numbers will still not be visible but you can always count if you have the time.
How Do Influencers Get Jobs? It’s Changing
Small creators often negotiate brand partnerships through personal connections or direct messages on platforms like Instagram. Mr. Brommers said that American Eagle is inundated with direct messages on social media from people looking to work with them; AMP, which asks users to answer questions about their content style and interests, has helped the company better identify people who are passionate about American Eagle and have a following.
Instagram’s new Live Rooms feature lets up to four people go live at once
Instagram wants more people to go live at once, so today, it’s launching Live Rooms. The feature, which will be available globally, allows four people to video chat in a live broadcast, compared to the previous limit of two. Instagram’s blog post today says it hopes the feature encourages people to start a “talk show or a podcast,” host a “jam session,” or collaborate with other creators.