Your Weekly Influencer Marketing Update 🚀
29.03.2021
☀️ Happy Monday! ☀️
We hope you’re enjoying the new format - make sure to share it with your friends & colleagues!
🏭 Industry Headlines
💀 Here's your chance to post to an Instagram account with a million followers
Why read it?
Because we’re fascinated by the concept of democratising influencer marketing
What’s it about?
The below screen grab says it all.
Key takeaway
The fun happened - the posts were published. It felt more like a viral stunt than anything else. You can check it out here on their instagram.
🎬 TikTok in 2021: Rethinking consumer engagement in the age of digital saturation
Why read it?
Because you have no idea what it means when something lives in your head rent free - but you’re curious what brands are doing to be relevant to a Gen Z audience.
What’s it about?
This article provides a good number of reasons as to why TikTok is an important platform for brands to utilise.
Key takeaway
TikTok is different from the “usual suspects” and requires a softer, more conversational approach to content.
🎮 TikTok owner ByteDance steps up push into gaming
Why read it?
You had no idea that in China, a mobile game developed by Tencent called Honor of Kings is able to draw draw 180M viewers.
What’s it about?
Bytedance is diversifying from of its advertising products, and is looking to become an important player in the (growing) gaming space.
Key takeaway
It’s early days - and a bit of a waiting game to see if their (unproven) strategy will be successful.
💄 The Beauty of 78.5 Million Followers
Why read it?
You’re fascinated by the impact that people like Addison Rae can have.
What’s it about?
A fascinating long read about the successful marriage between influencers and the beauty sector.
Key takeaway
The coming of age of influencer marketing has changed the beauty industry like no other.