Your Weekly Influencer Marketing Update 🚀

22.03.2021

☀️ Happy Monday! ☀️

We’ve collected three articles for you to read this week - enjoy!

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🏭  Industry Headlines

✨ Why Marie Kondo Sparks Influencer Marketing Joy

Why read it?
Because it’s satisfying to read about brand <> creator partnerships that feel so natural and spot on.

What’s it about?
Marie Kondo is collaborating with Poshmark.

Key takeaway
It’s challenging to “purchase” authenticity in the influencer marketing space - square pegs don’t fit in round holes.

🚨 ASA puts social media influencers ‘on notice’ over ad rules breaches

Why read it?
Because if you’re based in the UK, you want to stay on top of the latest on ad disclosure. This was a hot topic this week, covered by multiple outlets including the Guardian

What’s it about?
The ASA conducted a study covering 24,000 instagram stories created by 122 UK-based influencers.

Key takeaway
The ASA noted that only 35% of all those Instagram stories were clearly labelled and identifiable as an ad.

🙋 Why brands rely on influencer marketing

Why read it?
Because you’re curious about the type of influencer marketing activity that tends to win awards. 

What’s it about?
Chipotle, Kraft Heinz & participatory storytelling.

Key takeaway
A great influencer marketing campaign means working with naturally aligned talent - but also making sure that they are able to convey a corporate responsibility story.

💡The influencer of the future is here, and they don’t want to sell you anything

Why read it?
Because a trend forecasting agency has coined a new term: "genuinfluencing."

What’s it about?
Genuinfluencers and their focus on purpose over profit.

Key takeaway
Compassion, understanding and responsibility are becoming key traits for influencers and content creators alike.

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