Your Weekly Influencer Marketing Update 🚀
12.04.2021
☀️ Happy Monday! ☀️
We hope you’re enjoying the new format - make sure to share it with your friends & colleagues!
🏭 Industry Headlines
🌱 Influencer marketing evolves
Why read it?
Because, even though it’s a promoted piece of content, it does provide interesting context around what’s currently happening in the influencer marketing industry.
What’s it about?
A few things: the gap between a-listers and influencers is narrowing, more data is supporting the utilisation of influencers as part of multi-touchpoint strategies, and their creativity.
Key takeaway
The more brands and advertisers are able to measure the direct impact that their influencer marketing efforts delivers, the more comfortable they will become with putting more money behind influencers.
📼 Optimizing for TikTok with challenges and influencers
Why read it?
Because we all want to know more about TikTok challenges.
What’s it about?
The science behind getting the most out of a hashtag challenge, and how influencers can bring them to life.
Key takeaway
Authenticity remains key. “That authenticity between content creator and consumer could push [the customer] over the edge in believing the advertiser.”
🌳 West Elm Unveils Its First Ambassador Program for Content Creators
Why read it?
Because you want to know how brands are working with creators and influencers.
What’s it about?
The “West Elm Collective” is an influencer-led group of people made up of insiders and tastemakers.
Key takeaway
“It’s important that [consumers] feel inspired, and that they can see not only themselves, but see how the product can fit into their life and their spaces,” said Andres (Dru) Ortega, director of public relations, partnerships and influencer marketing at West Elm.