Your Weekly Influencer Marketing Update 🚀

24.05.2021

🏭  Industry Headlines

🚀As influencer marketing grows, one agency startup targets your friends and neighbours to win you over

Why read it?
Because influencers come in all shapes and sizes.

What’s it about?
Peer-to-peer influencer marketing

Key takeaway
Friends & Family could provide alternative channel to harness the power of influence.

Headline quote
”Even with the rise in these new channels for influencers, Hougland insists he wants to prevent People First from becoming spam from friends and family. “Everything that we do is 100 percent transparent as to who the brand is, who funded it,” he said. “There’s no fraud, there are no bots, there’s no sock puppets. There’s nothing that’s dark about any of it.”

📱 ‘Go where their audiences are’: Why some brands are ‘prioritizing TikTok’ when it comes to influencer marketing

Why read it?
Because you want to know which channels are being utilised for influencer marketing

What’s it about?
The shift from Instagram to Tiktok.

Key takeaway
Influencer marketing should be audience centric, not brand centric.

Headline quote
Working with some TikTok influencers can also prove more difficult than Instagram for some, making them rethink spending with influencers on the platform. “TikTokers are very likely to reject client requests for usage and exclusivity, so more conservative clients are struggling,” noted Danielle Wiley, CEO at Sway Group. “We certainly are seeing a lot of client interest in TikTok as the bright and shiny new object, but then they realize the reality of working with the creators and many of them are backing down and retreating back to the safe space of Instagram.”

🔌 Elon Musk Has Become Bitcoin’s Biggest Influencer, Like It or Not

Why read it?
Because it’s the Wall Street Journal.

What’s it about?
How Elon’s tweets directly influence the course of BTC.

Key takeaway
With great influence comes great responsibility.

Headline quote
Mr. Musk isn’t alone in influencing markets through social media. Throughout the past year, public figures from investment managers to chief executives and celebrities have taken to platforms like Twitter, Reddit and audio-discussion app Clubhouse to voice their thoughts on everything from cryptocurrencies to “meme stocks.” Some, like star portfolio manager Cathie Wood, have impressed followers with their market acumen. Others have taken a more unconventional tack. At the height of last year’s retail-trading frenzy, Barstool Sports Inc. founder Dave Portnoy shocked and delighted viewers when he live-streamed himself buying stocks based on random letters he pulled out of a Scrabble bag.