Your Weekly Influencer Marketing Update 🚀

17.05.2021

☀️ Happy Monday! ☀️

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🏭  Industry Headlines

🚀 NFTs make their way to beauty

Why read it?
You want to stay up to date with how NFTs are developing.

What’s it about?
Influencer marketing agencies are now running campaigns around the creation of NFTs.

Key takeaway
NFTs could be a great way to monetise audiences - and generate PR.

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📱 Gaming Influencers Are the Future of Esports

Why read it?
You want to better understand what’s happening in the eSports industry.

What’s it about?
Professional eSports athletes are increasingly making the switch to become content creators.

Key takeaway
The eSports industry will benefit greatly from its main players (and ex-players) raising their profile and being able to bring new audiences into the fold.

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🧥 Halston Was The Original Influencer

Why read it?
Because you’ve been watching Halston on Netflix and have been noticing some strong influencer “vibes”.

What’s it about?
This Elle article talks about how the show portrays a fashion world that was in many ways very similar to the current influencer marketing landscape.

Key takeaway
It’s really important to remember that influencers go way back.