Influencer Marketing Reads (21.08.2020)
What marketers need to know when choosing an influencer platform or agency
Some platforms largely act as databases, allowing brands to find and connect with influencers – they can also enable teams to delve deeper into data and analytics. However, these types of platforms typically require much more resource from in-house to narrow down and analyse chosen influencers, as well as organise and execute campaigns. Other platforms might offer a certain amount of campaign management tools, which essentially take the ‘leg work’ out of manual management, but more often than not, brands will still need to dedicate time and effort to overseeing campaigns.
How A TikTok Ban Would Impact Its Biggest Stars
While creators on the platform generally don’t make money from ad revenue like other platforms such as YouTube, they can use TikTok to leverage some big financial deals. Sponsored videos on the platform can bring in thousands to a creator with a large following, and doing a few of those a month can result in a full-time income.
Instagram is adding a new listing of ‘suggested posts’ at the end of the main feed
Instagram has been working around different variations of more discoverable content at the end of the main feed, and now, finally, it has come up with a new listing of ‘Suggested Posts.’ This will help the users navigate through more relevant content and accounts when they scroll through the updates from people and profiles that they follow.
Twitch introduces a new version of Drops
"It is a central place where game developers can easily create, configure, launch, and monitor Drops campaigns," said Twitch.
"We've heard that it can be difficult to create and manage campaigns. Now, once the initial integration is complete, anyone on the game developer team can create a Drops campaign, making the ability to create and track campaigns more accessible to all members of a game developer's team."
Predicting an Influencer’s Results: Ad Value, Engagement Value & Sales Value
There are a lot of factors that feed into this issue - what is the best platform to use? What is the most efficient process to do so? Who should I be looking for?
And one of the most common - how can I predict the results that this influencer will bring me?