What marketers need to know when choosing an influencer platform or agency Some platforms largely act as databases, allowing brands to find and connect with influencers – they can also enable teams to delve deeper into data and analytics. However, these types of platforms typically require much more resource from in-house to narrow down and analyse chosen influencers, as well as organise and execute campaigns. Other platforms might offer a certain amount of campaign management tools, which essentially take the ‘leg work’ out of manual management, but more often than not, brands will still need to dedicate time and effort to overseeing campaigns.
Influencer Marketing Reads (21.08.2020)
Influencer Marketing Reads (21.08.2020)
Influencer Marketing Reads (21.08.2020)
What marketers need to know when choosing an influencer platform or agency Some platforms largely act as databases, allowing brands to find and connect with influencers – they can also enable teams to delve deeper into data and analytics. However, these types of platforms typically require much more resource from in-house to narrow down and analyse chosen influencers, as well as organise and execute campaigns. Other platforms might offer a certain amount of campaign management tools, which essentially take the ‘leg work’ out of manual management, but more often than not, brands will still need to dedicate time and effort to overseeing campaigns.